Amazon Web Services (AWS), Microsoft, and Google, whom Gartner often describes as the “hyperscale vendors”, still dominate the cloud infrastructure market. AWS continues to lead the pack with over 30% worldwide market share, while Microsoft and Google grew more than 100% in Q2 2016, according to a recent report released by Synergy Research Group.
Companies and developers primarily use these vendors for three types of services: IaaS, PaaS and Hosted Private Cloud. Companies who actively plan their long-term cloud strategy should take into consideration various factors including scalability, availability, performance, cost, and future innovation. Ultimately, they should select the cloud(s) that is (are) the best fit for their use cases.
Today, I’m going to take a closer look at AWS. Beyond some of its core benefits of being cost-effective, scalable and feature rich, AWS has a couple of other characteristics that make it a strong option in the cloud market.
First of all, AWS was born out of the philosophy of “virtuous cycle” and it works like this: The cycle starts with getting customers. Increasing the number of customers leads to an ability to add more servers and features. The more servers and features AWS adds, the greater the economies of scale they enjoy, enabling them to offer customers lower prices and more robust enterprise-scale features. Lower prices and better enterprise-grade features results nets them more customers and so on.
The virtuous cycle has proven successful. Thus far, AWS has secured more than 1 million users including Netflix, Unilever, Xiaomi, and Airbnb, according to a letter to shareholders from Amazon CEO, Jeff Bezos. This massive customer base gives AWS better insights than almost any vendor into how customers use cloud service at scale. AWS, therefore, has far better ability to build solutions ahead of the market.
The second interesting aspect worth noting about AWS is their ability to innovate beyond just compute and storage, and build a set of full-featured platform services. Back in 2006, AWS first started as an infrastructure platform to enable developers to test and build cool new apps. Over the years, AWS has evolved into a platform for databases, developer tools, IoT and analytics. Some of these recent innovations involve Docker, Redshift, DynamoDB, Aurora, Lambda, etc.
AWS has also been aggressively building out its partner ecosystems. For instance, Salesforce recently selected AWS as its preferred public cloud provider. These data points, considered together, should put AWS on any company’s short list of vendors for supporting their long-term cloud strategy.
Talend chose AWS as one of our main integration cloud platforms, and went all in with AWS this year, getting elevated to an Advanced Technology Partner for Big Data.
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